The importance of creative in advertising

A recent survey of marketing professionals found that more than three-quarters of marketers believe that creativity is an essential part of any successful marketing campaign. In fact, 79% said their companies were more focused on driving customer loyalty compared to two years ago, and 86% of respondents say having the right creative is equally or more meaningfully important than strong targeting and segmentation.

Marketers recognize the importance of advertising creative in driving customer loyalty.

In a survey of marketing professionals, 79% of respondents said their companies were more focused on driving customer loyalty compared to two years ago.

The study found that the majority of companies (79%) were focused on driving customer loyalty. In contrast, only 18% said they were more focused on selling the product or service and only 7% felt they were focusing on generating revenue. One reason for this could be that consumers are becoming more demanding of their brand experiences and are more willing to switch brands if they don't get what they want from them.

Creative is an important part of any successful marketing campaign; however it's not just about having creative impact but also about having the right creative strategy in place before it's created. A good example of this would be how Nike uses storytelling through their ads to help engage customers with their brand while at the same time promoting key messages regarding their products or services being promoted at that time (e.g., selling shoes).

86% of respondents say having the right creative is equally or more meaningfully important than strong targeting and segmentation.

There is no question that creative is essential to any marketing campaign, but what exactly does it mean?

Creative is the heart and soul of your advertising. It's what makes people pay attention to your message, remember who you are and ultimately talk about your brand with friends, family and colleagues. Creative should be designed to make people feel something: happy, sad or even angry! All these emotions create an emotional connection between the consumer and your company which drives loyalty.

Respondents in the survey gave their top drivers for brand loyalty as quality/value for price, customer satisfaction and product/service reputation.

Respondents in the survey gave their top drivers for brand loyalty as quality/value for price, customer satisfaction and product/service reputation.

Other factors include:

• Product quality

• Customer service

Creative is an essential part of any successful marketing campaign.

The importance of creative in advertising can't be overstated. Creative is what separates one brand from another, makes a brand memorable and drives customer loyalty.

It's important that you understand the role of creativity in advertising because it will help you understand how to build successful marketing campaigns using digital marketing software like Virool.

Marketers recognize the important role that advertising creative can play in driving customer loyalty.

Marketers are recognizing the important role that advertising creative can play in driving customer loyalty. We all know that customers are more likely to respond positively to creative content, but what isn’t as widely known is how much it costs to lose a customer compared with gaining one. The cost of finding a new customer through paid search ads or social media campaigns is typically at least five times higher than the cost of retaining an existing one—and often much more than that!

The key takeaway here is that marketers should be focused on creating engaging and memorable experiences for their customers at every touchpoint, including when they're targeting consumers through digital channels like Facebook ads or retargeting campaigns on Google search engines (Google Ads).

Conclusion

In a world where marketing is becoming increasingly digital, it’s easy to get caught up in the latest trends and tools. However, as these numbers show us, there’s nothing more important than the creative element of your campaigns. If you want to build loyalty with customers, strong creative is essential.