How to create your brand's content pillars?

Introduction

When it comes to creating content, there are a lot of different things to consider. How often should you post? What are your goals? How do you decide what topics work best for each social media channel and platform? Content pillars can help you find answers to all of these questions.

What are content pillars?

Content pillars are a way to organize your content. They help you figure out what kind of posts will work best on social media, as well as a plan that works for you.

Content pillars are based off of the idea that there are four types of content in any business: product, service, company and people. These pillar types can be broken down into even more specific categories like "how-to" videos or podcasts with interviews from experts in those fields--but this is where we start!

Align your content with your brand's values.

Align your content with your brand's values.

Your values are the foundation of your brand, and they're what drive everything you do. They're also the foundation of your content--if you don't have strong values, then it's unlikely that any content will be worthwhile or effective.

Values are more than just a mission statement or slogan; they're what you stand for, believe in, and want to communicate to others through your social media channels (and beyond). If you want people who visit one channel (e.g., Facebook) but not another (Twitter) to know about something important about you or your business--say, how much time and effort went into making something--then having those two messaging strategies aligned with each other will help ensure both audiences get consistent messages across platforms so that no one feels left out when reading posts from either source!

Identify your brand's goals.

Your brand's goals are the foundation for everything else you'll do with content. If you don't know what your brand's goals are, it's difficult to create a cohesive strategy or plan for achieving them.

Your brand's goals should be specific, measurable and time-bound--otherwise known as SMART (specific, measurable, attainable/achievable, relevant and timely). Your company might have many different types of content needs (e-commerce product pages vs. social media posts), but each piece of content should have at least one goal associated with it: For example, if your goal is to increase sales conversion rates by 5% within 6 months by improving customer service response times through live chat support on our website; then every piece of content will have an associated goal like this one.

Figure out the best platforms for each pillar.

The next step is figuring out which platforms your audience is on. Once you know this, you can determine the best way to reach them. For example, if most of your customers are on Pinterest and Instagram but not Facebook or Twitter, then those are probably good places for you to focus first.

After determining which platforms will work best for each pillar, think about how different kinds of content would perform on each one: text-based posts vs pictures vs videos? And consider how using these different types of media could help reach different audiences (for example, an older audience may prefer text-based posts while younger consumers might prefer videos or images). Finally, use tools like Canva or Pablo by Buffer (free) to create graphics without having any design skills at all!

Evaluate what you've got and what you need to get there.

Now that you know what your brand's content pillars are and how they will help you achieve your goals, it's time to take a look at what's already there.

First, consider the quality of the content you've created so far. Is it good enough? If not, what needs improving? Are there any gaps in the types of content that have been produced so far--are there any topics missing from your lineup or could some topics be expanded upon further? If so, then now is the time to fill those gaps. Next up: resources! How much time do you have available each week/month/year for creating new material (and editing existing)? And finally...budget! This is especially important if money is tight but still essential even if funds aren't an issue because no matter how much cash we have lying around at any given moment there always comes a point when we have used up all of our resources before reaching our goal line.

Create a workflow that will help you produce your content pillars with ease.

It's important to identify the best process for you, your team and the type of content you need to create. That might mean having a workflow that is simple or complex depending on your needs.

It's also important that you have the right tools in place so that your creation process becomes as streamlined as possible. This will save time and money in the long run, which means less stress on your end!

Content pillars can help you figure out what kind of posts will work best on social media, and they make it easier to create a plan that works for you.

A content pillar is a framework for creating content that's aligned with your brand's values, and it helps you figure out what kind of posts will work best on social media.

Think about the types of things people want from brands: humor, inspiration and empathy are all common examples. Your job as an influencer is to create content that reflects these desires--but how do you know which ones should take priority? By using the concept of pillars, you can make sure every single piece of content has something valuable in it for your audience.

Conclusion

As you can see, content pillars are an important step in creating a social media strategy. They help you figure out what kind of posts will work best on each platform, and they make it easier to create a plan that works for your brand's goals. The key is knowing what type of content each pillar should contain and how often you need to post it (or at least have it ready). Once those questions are answered--and they should be answered before starting any new project--you'll be off to the races!