Hack

Black Friday

Hack Black Friday

300% GMV GROWTH IN THE FIRST WEEK, 100% OVERALL SALES INCREASE YOY in Q4

Original Concept: “We will create a ‘’Cheat Codes’’ for the audiences to ‘Hack Black Friday” and apply for a discount on the chair. We will create a special discount code for the Discord community to attract more people to our discord. We can also utilize our mailing list to send out discount codes, and encourage people to join the Discord community to people who sign up”.

RESULTS

SOCIAL MEDIA

5 Channel aggressive engagement strategy led to a 100% growth in followers and 350% increase in organic engagements after just 2 months.

INFLUENCER STRATEGY

3 millions impressions created through a diverse and effective use of influencer strategy, YouTube integration ads, content driven campaigns, and giveaway strategies.

PR CAMPAIGN

Consistent communication lines and objectives creating an estimated earned reach value of $30,864,926 USD from 24 million impressions

ADVERTISING STRATEGY

Advertising focused on a strict engagement strategy attributing to a 1042% increase in impressions.

DISCORD (COMMUNITY)

Relaunch of Discord community and cross-platform activities enabling current users to activate new customers on behalf of AndaSeat.

DATA OPTIMIZED AT EVERY STAGE

  • ADS

  • PR

  • INFLUENCERS

  • SOCIAL

  • COMPETITOR BENCHMARKING

Influencers (KOL)

TikTok

YouTube

Instagram

Top PR Mentions

Reaching top in-segment publishers worldwide. Climbing to No.2 share of voice in the gaming industry.

Top Gaming Publishers:

PC Gamer, IGN, Game Informer, Edge

Top Tech Publishers:

Digital Trends, Tom's Hardware, TechCrunch, Engadget

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