Oladance
Challenge
The challenge at hand was to identify and collaborate with the most suitable Key Opinion Leaders (KOLs) who align with the target audience of Oladance.
Solution
To overcome this challenge, we devised a strategic approach that involved exploring new target audiences and niches. We expanded the perception of Oladance from being solely a tech brand to a brand that embodies an active lifestyle, promotes health, and offers unique consumer product experiences. By presenting intriguing briefs, we attracted KOLs from diverse backgrounds who could effectively represent the brand and engage with the desired audience.
Results in the first 3 months
Successfully partnered with 45 influential YouTubers, creating a widespread impact and reaching a significant number of viewers who resonated with Oladance's offerings.
Earned 5 valuable (free) Instagram posts from renowned influencers, further amplifying the brand's exposure and captivating the interest of their engaged followers.
Expanded into new blue ocean markets, specifically the cycling and running niches, broadening the brand's reach and venturing into untapped opportunities.
Garnered an impressive 2 million views from influencer-generated content, driving brand awareness and generating substantial buzz within the target audience.
Achieved an impressive engagement count of 56,000 interactions, demonstrating the effectiveness of the influencer campaigns and the resonance of the brand's message with the audience.
