OPPO Social Overhaul

Challenge

Implementing new global operations processes to drive global brand standardization and establishing global social media dashboards for comprehensive reporting and performance tracking.

Solution

Developing and implementing a robust system to track Social Media Key Performance Indicators (KPIs) aligned with the Consumer Decision Journey, enabling efficient measurement of conversion rates and reduction of advertising expenditure costs.

Seizing the opportunity to transform the company's brand image by actively participating in content creation and major set productions in Hollywood. Leading the team and strategy for a two-year period, overseeing multiple brand and phone launches.

Results

• Successful implementation of new global operations processes resulted in improved brand standardization across the company's global footprint, ensuring consistency and cohesion in brand execution.

• Creation of global social media dashboards enabled comprehensive reporting and performance tracking, providing valuable insights and actionable data for informed decision-making.

• Alignment of Social Media KPIs with the Consumer Decision Journey allowed for accurate measurement of conversion rates and optimization of advertising expenditure, leading to cost savings and improved return on investment.

• Active involvement in content creation and major set productions in Hollywood elevated the company's brand image, positioning it as a prominent player in the industry and enhancing its reputation.

• Steering the team and strategy for two years, along with multiple brand and phone launches, resulted in successful product introductions, increased market presence, and strengthened brand positioning.
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