Social Media Trends for 2023

Introduction

Social media is an ever-changing landscape, and there are many different platforms available to users that can make choosing the right one for your brand difficult. While Facebook may still be the most popular social media platform overall, this doesn't necessarily mean it's the best choice for your business. We're going to take a look at some of our favorite trends from 2019 and 2020 that will continue into 2023.

Trend: Social media will become more social

Social media is becoming more social. As users are able to interact with each other on the go, we will see more video content and social interactions between brands and consumers.

The rise of chatbots will also continue in 2023 as brands create more conversational experiences for their audience. The ability to ask questions, share content or engage in a discussion with a brand’s AI will help drive loyalty while offering customers a new way to interact with an organization that they care about.

Trend: TikTok will continue to be hot, but other platforms are building on its popularity

TikTok, the short video app that is popular with young people and has been described as “the new Vine”, will continue to be hot in 2023. But other platforms are building on its popularity. Instagram Stories is adding a music feature called IGTV that lets users create longer videos up to an hour long. And Snapchat has added features like Discover and Playlist tools to help users stay engaged with their content for longer periods of time.

Trend: Brands will transform their social media strategy

Brands will transform their social media strategy.

According to a report from The Drum, “Brands are set to play a more central role in the future of social media, with a focus on engaging with customers and building deeper relationships than ever before.” This means that brands will use social media to interact with their customers and promote their products—and also promote themselves as an entity separate from the products they create. Not only will this allow them to better connect with consumers who want access to information about what goes on behind-the-scenes at these companies (which can help build trust in their brand), but it will also allow them greater opportunity to expand their reach when they share content that resonates well with consumers but doesn't necessarily relate directly back towards a specific product or service being offered at any given moment in time (because maybe there isn't one).

Trend: Micro-influencers will grow in popularity

This is a big one.

Micro-influencers are on the rise because they tend to be more authentic, affordable, and credible than the traditional celebrity influencer. According to a study done by HypeAuditor, micro-influencers have more followers than trusted sources such as doctors and celebrities. Their audience also has a higher engagement rate with their content and they're able to reach them faster than mainstream media platforms (like TV or print).

The way we interact with social media is likely to change in the future.

Social media is becoming more social. People are using it to connect with friends and family, and in the future, the way we interact with social media will change as well.

Social media will become more personal. Social media will become more interactive and offer us a better experience of connecting with our favorite brands, products, and services. It’s likely that we’ll be able to pay for things without having to leave our homes or offices—which means that there may soon be no need for cashiers at all! We can also expect new technologies like virtual reality to create even greater opportunities for interaction over time (think about how much you enjoy talking on video chat).

Conclusion

Social media is constantly changing, and it’s important for brands to stay on top of the latest trends and adapt their strategy accordingly. We’ve outlined some of our predictions for how these platforms will evolve over the next few years, but ultimately it’s up to you as a brand or business owner to decide which direction works best for your audience.