Common Facebook Ads Mistakes
Introduction
The following list of mistakes is meant to help you avoid common pitfalls when creating your Facebook ads. If you're new to Facebook ads, it can be easy to make some simple mistakes that will cost you money and waste your time.
Writing a vague headline.
Make it clear what the ad is about.
Don't make it too long.
Don’t use a question mark in the headline.
Don’t use a number in your headline if you are trying to get people to take some kind of action (i.e., “3 Reasons Why…). Instead, something like “5 Ways to…” or “How To….” works better here because they don't imply that there is only one option or way, which can be confusing and frustrating for users who are looking for more information on how they can do something specific!
Sending people to the wrong landing page.
Make sure your landing page has the same offer as your ad. If you're running a Facebook ad that promises something, make sure it's actually there on the landing page. Don't promise free shipping when in fact free shipping is not available; don't say a product is $5 when it's actually $10; don't advertise "buy one, get one free" when it's really just buy one and get 10% off—a completely different value proposition!
Ensure your landing pages have the same value proposition as their ads. Your ad should lead with an irresistible promise (“Buy now and get a lifetime guarantee!”), but if you don't live up to that promise on the corresponding landing page, both will be viewed as lies by consumers and could result in customer attrition for future campaigns or even legal trouble down the road if someone complains about false advertising.
Send people to appropriate landing pages based on what they clicked on in their original ad experience (see below). For example, if someone clicks through from an ad about camping tents that says “See all our tents here!” then send them directly to this section of your website rather than a general category page like “Tents & Equipment."
Not taking advantage of Call-To-Action buttons.
Facebook ads can be used to encourage people to take an action. Call-to-action buttons are one way to do this. By using a call-to-action button, you're giving people the option of clicking it and being directed elsewhere on your website or app.
The most commonly used call-to-action buttons are "Learn More," "Shop Now," and "Sign Up." These buttons allow users who may not be ready to make a purchase today or don't want anything else from you right away (yet) to still engage with your ad.
If you're unsure how best to use call-to-action buttons in your Facebook ads, here are some tips:
Using stock photos.
Using stock photos can be a major mistake for your Facebook ads. Stock photos are often not high quality, which means they may look pixelated or blurry in the ad. The images may also be misleading if they don't accurately represent the product or service you're promoting. For example, a stock photo of a smiling woman holding up a box of cereal might seem like an ideal way to advertise your brand's cereal products—but if that particular box is actually chocolate-flavored (and it probably is), then your ad will mislead potential customers who might have been interested in trying out one of the many different flavors of cereal instead.
But even when the image is relevant to what you're selling, using stock photos still isn't always worth it: because these images are usually royalty-free (meaning no one owns them and anyone can use them), they tend to cost more than original photos do! And while nobody likes spending money on unnecessary things like advertising when there are other pressing needs at hand, this shouldn't stop us from doing whatever we can just so long as those efforts end up being fruitful ones that pay off big time later down road once everything comes full circle again soon enough after all these efforts worked together successfully well enough together sufficiently satisfyingly effectively sufficiently satisfyingly enough efficiently
Running ads when you don't have the time or resources to do it correctly.
This is a mistake that I see people make all the time. If you don’t have the time or resources to run Facebook ads, don’t do it!
I have seen so many people try to start running Facebook ads without really knowing what they are doing or how to do it. This leads to a lot of wasted money and time for them because they aren't getting the results they want from their campaigns.
The best way to avoid this is just ask someone who has done it before and knows what they're doing! If you don't know anyone personally who has run Facebook ads before, there are tons of resources online that can give you some basic info on how to start out with your first campaign:
Choosing the wrong placements for your ad.
Placement selection is one of the most important parts of Facebook advertising, but it's also one of the most overlooked. If you're not careful about where your ad shows up, you could waste a lot of money on placements that don't bring in any conversions.
When choosing placements for your ad, ask yourself these questions:
How expensive are these locations? If they're too expensive, then they won't be worth showing there unless you have a lot to spend (and even then). If they're not bringing in enough conversions or sales, consider making changes to the settings so that you can show up somewhere else at a lower price point and still get results.
How cheap are these locations? Just like with expensive ones—if they aren't bringing in any leads or sales whatsoever, then it doesn't make sense to keep showing them as much as possible. You may be able to get better results by focusing on specific campaigns instead of just blindly "stretching" across multiple platforms at once without knowing what works best where.
Content that has nothing to do with your ad copy.
So, you think you've written a great ad copy that will attract customers to your business. But have you?
Check out this example of a common mistake:
This ad is focused on the benefits of a particular product or service. It mentions nothing about the company or its brand, and it offers no incentive for clicking on the ad. The headline isn't compelling enough to make someone click on it when there are other ads from competitors with more relevant keywords that appear above this one.
Not using Facebook Insights or Google Analytics to your advantage.
The first step to having a successful Facebook Ads campaign is understanding what's working and what isn't. The best way to do that is by using Facebook Insights, which gives you an overview of your ad performance. It also allows you to compare multiple campaigns at once, see which ones are performing better, and find the best days/times for posting.
Google Analytics can also be used in conjunction with Facebook Insights so that you can get even more detailed information about how many people actually clicked on your ads and came through their landing page (or website). This will give you valuable insights into where potential customers are coming from so that future campaigns can be optimized accordingly.
Not using a combination of text, images and video in your ads.
The three main types of Facebook ads are text, image and video.
Each type of ad has its own purpose and value. For example, text-based ads (called "standard" by Facebook) are great for getting people to click on your ad. When they do this, they're taken to a landing page where they can sign up for something or buy something directly from you.
Images tend to be more effective at drawing in the viewer's interest than text-only ads because they feel less like advertising and more like an image someone might see in their newsfeed anyway. If you have an interesting product or service that would fit with the style of images people typically post on their walls, then using images may be an excellent choice for you!
Videos also have benefits over other types of ads: They allow you to show off what makes your business unique as well as engage with viewers by speaking directly into the camera without having any distractions around it (like photos or logos). It's important to remember though that not all businesses will benefit from using videos -- but if yours does then try experimenting with different types until one works best!
These common mistakes can sabotage a facebook ad campaign
If you’ve ever run a Facebook ad campaign, then you know how much of an investment they can be in both time and money. Even if the results are positive, there are so many things that could go wrong during the process! There are also many mistakes to avoid when setting up your next Facebook Ad campaign.
Mistakes can be costly
If you make one of these common mistakes while running a Facebook Ad campaign, it's likely that you'll end up spending more money than necessary on your advertisements because they didn't work as well as intended. The worst part is that once these mistakes have been made and paid for with wasted funds, there isn't anything else left for those who want to learn from them. It's important that these lessons stay free for everyone else who wants them too!
Conclusion
The most important thing to remember when it comes to running Facebook ads is that there's no magic formula or set way of doing things. You have to try different strategies and see what works for your business. The best piece of advice we can give is to start with a small budget so that you don't lose too much money if something doesn't work out as planned!
