How AI will change marketing
Introduction
AI is changing the marketing industry. It's already changing how we do SEO, PPC and even traditional advertising. But it won't stop there - AI will soon be able to automate your full marketing funnel from start to finish. This means that marketers need to embrace this technology now so they don't get left behind later.
AI could change how we think of marketing.
AI will change how we think about marketing.
It’s already being integrated into more aspects of our lives than we could have imagined a decade ago, and it’s only going to grow from here. AI will change the way we interact with customers and do business for everyone from small businesses to massive corporations, which means that how we market our products and services needs to evolve as well.
AI is already changing SEO.
AI is already changing SEO. It's not a matter of "if," but "how."
AI can be used to predict what content will be most relevant to users, and which types of content they'll want to see in search results. This information can be used to optimize landing pages that are more likely to lead people through the conversion funnel. AI can also optimize ad copy, email subject lines and more!
AI is already changing PPC.
There’s no denying that PPC has been around for a while. It seems like it was only yesterday that you could run an ad, pay by the click and be done with it.
However, as we look forward to the future of marketing and advertising, it’s becoming clear that AI is going to be used in almost every aspect of our lives. That includes PPC as well!
In fact, many companies are already using artificial intelligence (AI) today to improve their PPC campaigns. And in this article I'm going to talk about just how AI is changing PPC today and what impact it will have on your future campaigns!
AI can be used to automate the full marketing funnel.
AI can be used to automate the full marketing funnel. There are many AI products that are already in use or soon-to-be launched that will help you automate the lead generation and lead nurturing processes, including:
Autoresponders
Email personalization
Web forms
Lead scoring
AI can also be used to automate lead conversion and post-sale customer service. Here's how:
AI may make traditional advertising redundant.
Machines can be used to create better, more effective ads than humans. This is because machines are able to use data from past campaigns to predict customer behavior and personalize the ads for each customer. AI can also be used on landing pages so that when someone arrives on your website after seeing one of your ads, they'll see an ad that's highly relevant and targeted directly at them—this makes it much more likely that they'll convert into customers.
It's important for marketers to understand how AI will change the industry and embrace it now, rather than being left behind later.
As AI becomes more advanced and integrated into the way we live, it's important for marketers to understand how AI will change the industry and embrace it now, rather than being left behind later.
AI is already changing SEO by using machine learning algorithms to better understand site content and improve how it ranks search results. In fact, according to Moz's 2018 State of Google SERPs report, “Google has gotten pretty good at understanding intent of a particular search query."
AI is also reshaping how paid ads are created and delivered through PPC (pay-per-click) advertising. For example, Amazon recently partnered with Microsoft to launch a new service called Outlet Recommendations that uses artificial intelligence to analyze shopper behavior on Amazon's website in order to make personalized product recommendations based on what shoppers have viewed before or bought previously as well as their browsing history. This type of technology is expected to drastically improve conversion rates among online shoppers over time because each individual consumer will receive different recommendations based on their own unique tastes and preferences versus those offered by other retailers who don't have this kind of personalization capability yet but may soon enough once they start seeing its effectiveness here first!
That said... While marketing automation software isn't quite ready yet for full automation across all channels just yet - there are still some limitations - companies who want greater control over their digital presence should consider investing now while prices remain low compared against what might happen once they become mainstream commercialized commodities later down road."
Conclusion
As you can see, AI is already starting to affect the way we do marketing. It will be important for marketers to understand how it works and figure out how they can use it to their advantage. Rather than being left behind later on, get ahead of the game now!
